FastFix is a Bristol-based company that offers a range of services including plumbing and domestic & commercial drainage. With over 30 years of experience, they are one of the leading industry figures in the South West.
challenge.
FastFix Drainage & Plumbing first came on board in April 2022 for SEO alongside the launch of a new website (built by us). The old website was not in a good state and they were generating very low levels of organic traffic to the website. They weren’t ranking organically for any of their seed terms and their organic presence was non-existent.
When FastFix Drainage spoke to DNRG’s PPC team, they had previously run campaigns with another agency, yet had no reporting from them and were struggling to see the value of their investment within each location they serviced. When they came to us we knew we could help implement tracking for each of the locations and provide suitable reporting specific to the location.
solution.
One of the key things was getting the foundations in place, elements such as ensuring the site performance and core web vitals were optimised (which was a key opportunity for us as some of the main competitors for our seed keywords had slow, poorly performing websites) and things like H1s, metadata and keyword research/keyword mapping were complete.
With the new site being live, we made sure to retain and transfer any high-quality backlinks to the new site and take this opportunity to cull anything spammy that had come across in the migration.
Once the site launch optimisations were done, we then progressed to utilise content, upgrading existing pages and identifying opportunities to create new content that would drive high-intent users through to the relevant pages. To support this even further, we utilised relevant schema across the site and improved the internal linking structure.
As our core focus was localised leads, we implemented effective local SEO strategies using the competitor analysis and SERP audit as a guide to spot the ‘quick win’ opportunities and fill the gaps currently being missed by competitors.
Once we started to rank for our commercial keywords, we wanted to maximise the ROI for the organic traffic that was coming to the site so we used CRO to effectively collect essential data and insight into user behaviour which then enabled us to make informed decisions on changes to make to the page layout which led to an increase in conversions for both organic and paid traffic.
We Helped set up FastFix with Infinity Call tracking, allowing us to use specific Fixed Numbers for specific landing pages, We then used these specific numbers to report on each location individually.
Working closely with FastFix Drainage we implemented tracking for all forms across the site. We also implemented a granular account structure based on both location and service, this allowed us to create specifically targeted Ads towards each service whilst also using our fixed numbers within specific campaign extensions. Not only did this push conversion rates and therefore call volume, but it supported the client in ensuring the right calls were directed to the correct line.
We also helped set up Local Service Ads split out by Individual locations allowing for greater control on spending for each location and ensuring that calls went to the correct fixed number.
results.
Unfortunately, there was no data tracking in place when FastFix came to us, so we don’t yet have YoY data to reflect on but if we compare results from Feb 2023 to May 2022, we have seen:
Conversion rate has increased by 39.57% for organic
Organic Goals have increased by 33% on average
Since first onboarding with us, FastFix drainage has seen its conversions increase by 104% from 98 Conversions per Month to 193 Conversions per Month. Meanwhile, Cost Per Conversion in the same period decreased by 28% from £26.07 down to £18.77.
Our Google Search Ads have improved greatly, with a stronger focus on both location and service with CTR improving 103% from 5.20% up to 10.21%.
With a strong CTR, we know that we are serving Ads to the right users and that these Ads are matching the search intent. This provides FastFix Drainage with confidence that our current Ads are not only creatively relevant with their copy but also that we are bidding on the right keywords.
Following the success in the first two areas, we have also expanded the campaigns to a third location.
kind words.
Our cost per lead from Google Ads has fallen from around £25 to £11 while the actual amount of leads has doubled. Display advertising costs have dropped from around £2.50 per click to now only £0.08 per click. Overall, our total cost per lead is down from £50 to £8 which is incredible.
The team at Digital NRG have been fantastic to work with. They worked hard with us to understand our business before providing a detailed strategy. Once implemented we saw some quick wins. The regular face to face reviews means we can continue to develop and identify opportunities. As a company they are truly one in a million.
We were first introduced to Digital NRG shortly before lockdown. The team at Digital NRG came to see us and really took time to understand our business and what we were looking for with the website and the ongoing SEO support.
In relation to the SEO, Digital NRG nailed what was required and pretty much as soon as we went live, we were getting enquiries through the website. I can’t recommend Jack and the team at Digital NRG highly enough, they really are great to work with.
The work they [DNRG] have done has been a transformation to the business. As a company we have moved online and we are continuing to grow month by month with our online sales. Having started on SEO, they now manage our Google Shopping & Ads since they are always looking to improve the way we get new customers. Year on year, we’ve seen conversion rates increase from 0.85% to 6.05% and their ongoing support and communication is exceptional.
After being introduced to Ian from Digital NRG I knew this was the guy we were looking for to advance our SEO campaign and grow our presence online. Ian and Alex have quickly proven their knowledge in their field which is 2nd to none, proving not only with huge growth in traffic but also there to help with other duties online that may require further in-depth knowledge. These guys are super easy to work with a friendly approach. They are there to support the growth of the business at hand.
A very professional and thorough service with attention to detail, Kian is very easy to work with and is constantly feeding us with information and results of our campaign. Kian goes out of his way to inform us of the latest news and recommendations wherever possible. We feel this service is a vital part of our business and would highly recommend it as a great investment
The work carried out by the DNRG Social team has certainly helped us grow as a business and they have driven an exceptional amount of leads since the campaigns went live. Andrew, Rob and the team are very easy to work with and nothing is too much effort for them.
We have been working with Digital NRG now for a number of years and they have been excellent. We recently have had a new main website built which is fantastic and a second one developed for our new home lift department. The service provided is first class and we look forward to working with you for the years to come as we grow as a business.
I’ve worked with DNRG for several years now, and I’d recommend them in a heartbeat. They manage our full digital activity, from Google Adwords and social media remarketing to SEO, CRM management and email marketing; and they do so for several other brands across our wider group of companies too. We get the majority of our leads from our work with DNRG. They work closely with us to understand our customers and our business, and they consistently keep us up to speed with the latest market insight and best practices for our website. They are experts in their field and our internal teams could never keep at the forefront of digital marketing like they do. The team are a pleasure to work with, down to earth, and explain everything in a simple but expert way. They are a trusted, critical extension of our team.
Digital NRG are fantastic to work with. They have experts in every aspect that makes up your entire digital and online world. Great team communication and very good when translating into a language and a level that us mere mortals understand. They’re very careful with your budget and very quick to react when one direction isn’t quite working. Always keen to make sure you’re getting good value for money. I can’t recommend them highly enough.
‘At The Aerial Man, we specialise in aerial and satellite installations for residential and business customers to receive Freeview and Freesat. We also now offer CCTV and Wifi installations. Working with the team at DNRG, we have established a great presence in the region and have found the best way to communicate with both our new and existing customers.
The DNRG teams are my friends and supporters. They never talk down or throw jargon at me and they are always happy to help. DNRG have some great new products on offer which should improve the way we communicate without customers that we plan on taking up, and we have a very exciting project in the works with them.’
The DNRG team has worked closely with us to understand our business and wide range of products, and this has been reflected within our keyword rankings and the growth of our organic and PPC revenue over the past year. Their communication is brilliant, and they are genuinely a lovely bunch to work with.
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