Marshall Meadows Manor - Case Study & Results DNRG

Marshall Meadows Manor

Marshall Meadows Manor House is a luxury hotel, restaurant and wedding venue based in the North East of England.


The primary challenge set by Marshall Meadows was to increase the number of wedding leads that they were driving via Facebook. The target was to increase the number of wedding brochure downloads by 20% in Q3 and Q4.

There were also objectives to improve the overall clickthrough rate, increase the number of phone call clicks and drive awareness in Marshall Meadows’s local area via comments, shares and tags.

There are a number of stunning wedding venues in and around the North East of England, and competition is fierce, so it was highly important to keep Marshall Meadows Manor front of mind!


The first challenge was to ensure that the user’s journey was consistent and to do this we needed to ensure that all traffic was being driven to wedding-specific landing pages, making it easy for them to enquire about Marshall Meadow’s wedding services and download the brochure.

We optimised the campaigns towards driving the maximum number of wedding brochure downloads. Setting this up as a custom conversion meant that our campaign optimisation was specific to the objectives set by the client.

Because Marshall Meadows is based in Northumbria, we used previous data to define the geography of the users that we were most likely to convert, as shown below.


Our campaigns would target all stages throughout the marketing funnel. We would target users who were not aware of Marshall Meadows Manor, right through to recent website visitors & existing Social followers.

We had to ensure we had sufficient coverage throughout. Without driving volume at the top of the funnel, we’re suffocating the volume at the bottom! In order to achieve this, we split our campaigns out like so;

  • Prospecting: Interests (Recently Engaged)
  • Prospecting: Interests (Weddings, Wedding Dresses, Wedding Venue)
  • Prospecting: Lookalike (Leads & Website Visitors)
  • Remarketing: Website Visitors
  • Remarketing: Social Engagers

Our ads had to be reflective of the client: Eye-catching, appealing & memorable!

Through the use of ‘real’ wedding imagery & actual images of the venue, it becomes easier for people to picture themselves at their own wedding. They can see how their own wedding day might look and it creates a sense of aspiration & intrigue.

Example of an advert

Although primarily a Wedding venue, Marshall Meadows Manor also caters for ‘mini-breaks’. During summer 2022 they introduced their ‘Glamping Pods’ – this gave us a perfect opportunity to raise awareness of these stunning pods and start driving enquiries & bookings.

These additional campaigns have driven a huge amount of interest & enquiries – since going live, they have been responsible for over 390 phone calls to the client!


Increase ROI Icon


Increase in
Goal Completions

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Increase in

Phone Call Clicks

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Increase in
Click Through Rate

delivered by

Rob Buchan

Rob Buchan

Paid Social Manager

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