How to Find the Best Digital Marketing Service in Bath
To discover the most effective online marketing agency in Bath, first, we have to comprehend “what is internet marketing”, “will digital marketing reap some benefits your company” and answer the question ” just how do I acquire more sales opportunities for my business? ” – which should be the aim of any marketing.
Just what is a Digital Marketing Agency?
The dictionary definition of Online marketing is the marketing of services or products using digital technologies, mostly on the internet, and also including mobile phones, display advertising, and any other digital channel. So easy to summarise in one sentence, however it can be a complicated process to get right and to ensure that all of your online marketing is working together, not as silo activities. This is where the experience and expertise of the highest quality internet marketing services can be hugely advantageous.
Conventional advertising, newspapers and paper directories, for example, Yellow Pages, are increasingly less effective for business owners. Although not too long ago men and women would go to some type of computer to look for products or services, these days everyone is connected to the internet throughout the day, every day and “live on the web”. Trying to find information, a product or service is really as simple and easy as searching on a laptop or computer at the office or picking up their mobile phone or tablet. Online marketing concentrates on having your information, products and services in front of people when they are searching on the internet. The best digital companies understand the buying process of your products and services and ensure that your information is prominent to the potential client at the appropriate time. In the internet marketing world, the different phases of the buying process i.e. research, consideration and purchase are called “micro-moments” and the most effective online marketing agency will present the relevant information and facts, service or product at the targeted time in the buying process.
Although some digital marketing businesses will also produce and manage traditional advertising or business marketing, for example, newspaper advertising, expert internet marketing businesses will focus on online marketing as opposed to “marketing companies” who commonly concentrate on TV, radio and print marketing.
Regardless of whether your business is business-to-business (B2B) or business-to-consumer (B2C), digital marketing is usually a speedy, often immediate, and trustworthy way of getting potential customers to your business and driving up revenue. The very best digital marketing specialists will take care of all of the digital advertising based on return on investment (ROI) making sure the potential customers generated are at a cost that makes business sense and will increase profit levels. Digital marketing will benefit your business and answers the question “how do I acquire more sales opportunities for my business enterprise?”
Internet marketing, sometimes referred to as website marketing, can be categorised into several significant features and services:
Search engine optimisation, most commonly shortened to “SEO”, is the process of getting your site positioned on the major search engines when people generate a search tightly related to your company, service or product.
No matter if your website is e-Commerce or offering professional services it will generate qualified prospects and sales into your company if it’s found for the search terms individuals use (also known as” keywords”) to look for them in Google.
SEO requires experience and understanding of how Google reads your website. What messages and details you want Google to read for any web page or website and knowing best places to position that information so search engines like google will find it. A very good SEO company will have a proven reputation of ranking websites high in the search results.
Search Engine Optimisation works best if the validated strategies to getting search positions are applied along with most up-to-date trends that are getting visitors. A good example of this is the “near me” phenomenon, which has seen a 150 percent growth during the last calendar year, whereby mobile phone users are incorporating “near me” to their search query i.e. “SEO Company near me”. These customers would like to buy and buy from a local service or product provider.
Even though search engine optimisation can be a stand-alone service, it is most effective when joined with Paid Advertising, social media marketing and reputation marketing. SEO is also the cornerstone of powerful Pay Per Click, social media marketing and reputation management promotions.
Pay Per Click
Pay Per Click (PPC) often referred to as “Google Advertising” or “online advertising” is where you position advertisements at the top of the search results for targeted search words. These search terms can be the words and phrases men and women use when in the “research” phase of making a purchase or targeted at the “buying search phrases” when customers are looking to buy.
Although your advert, depending upon your financial budget, can be shown every time a search is done, you pay only when an internet user clicks on your advert and is taken to your website or calls you direct from the search results web page which means you pay only when you get a click from a prospective client hence the name for this form of advertising of Pay Per Click (often abbreviated to PPC).
The amount you have to pay for each and every click will depend on a few elements. The “cost per click” (abbreviated to CPC) is determined by the quality and relevancy of the advert to the keyword phrase being used along with the relevance of the page on your website that the potential client land on. These factors contribute to your overall “quality score”. The greater your quality score, the less you pay per click and less you have to pay per lead into your business.
In the UK, Google has almost all search traffic and the majority of your budget should be placed there, nonetheless, you will not wish to overlook the lesser, but still considerable prospect of clients from search engines like Microsoft’s Bing platform, and a small part of the budget needs to be allocated to other search engines. Also, the very best PPC management companies will also discuss spreading your PPC budget over numerous campaigns aimed at various parts of the customer journey. A small part of the budget should be used in the research stage of the buying process when people are using broad search words to discover information, a small part of the budget when people are trying to find yours, your competition or market leaders company name. Most of the budget when potential clients are selecting search phrases related to making a purchase and finally, a small part of the budget to remarket (show your marketing and advertising to people who have shown an interest in your services or products by visiting your website) to capture and increase conversions from the potential customers previously marketed too.
The ideal PPC Agency has to be a Google Premier Partner. A Google Premier Partner status indicates that the company has an established track record in delivering high-quality marketing promotions, which produce excellent competitive/ low CPC’s and produce substantial and positive ROI’s. The very best PPC agency will have a robust PPC management process in place to speedily respond and develop on adjustments to the Pay Per Click promotions of your competition.
Unlike Search Engine Optimisation, that can take some time to be completely effective, Pay Per Click is instantaneous in the fact that as soon as your campaigns are live they can be generating leads for the business.
Pay Per Click is highly effective when carried out in harmony with Search Engine Optimisation. A well-optimised website will increase the quality score of your Google advertising campaigns causing a reduced “cost per click” which means you receive more prospects for your budget.
Social Media Marketing
Social Media platforms, for instance, Facebook and Twitter have become genuine places for a business to get potential customers. Facebook has more than 38 MILLION proactive and regular users in the UK and the number is anticipated to go up to more than 42 MILLION by 2020. Regardless of whether your business sells to consumers or other companies, your potential customers are on Facebook and using it often.
Facebook is excellent at raising awareness through the customers “research” stage, reminding them of your products or services through the “consideration” stage and placing your specific products in front of potential prospects in the “buying” stage. With such a large target audience and also the flexibility to target customers throughout the buying process, Facebook can be a very good avenue to obtain qualified prospects and sales and to generate a good return on investment.
A good internet marketing agency will have a good track record in providing very effective Facebook advertising campaigns. The very best online marketing companies can show the conversion rate and cost per lead of your social media advertising.
Again, social media and specifically Facebook marketing can be carried out as a stand-alone action however it will work so much better when coupled with Search Engine Optimisation and/or Pay Per Click Marketing. Whenever a possible client visits your website their computer is marked as having visited. This then allows you to target the user of that computer, who’s demonstrated an interest in your products or services.
When considering making a purchase, a possible client will scour the internet to find comments and reviews from previous customers. Your online sales and marketing can live or die by the reviews for your business, products or services. Ensuring that reviews that are positive are easy to locate and that any adverse feedback is managed effectively, generally is an enormous benefit to your conversion rate.
Digital marketing businesses refer to this as “reputation management” or “online reputation management” even so, in reality, it is creating systems to generate customer testimonials and customer comments ensuing good client satisfaction is captured and readily available for potential prospects.
Many organisations have concerns with allowing the general public the ability to freely provide feedback. You cannot please all of the people all of the time, and companies worry that a bad review will have a damaging effect on their business. First of all, if someone else is determined to leave a poor review for your company they will discover a platform to do so and there are a huge number of platforms from which to choose. It is advisable to have control of where customers are encouraged to leave a review. Next, a poor or bad review, if handled well, generally is a positive for the company. Engaging with a negative review illustrates that you care about feedback and subsequently, you care about your clients. One effectively managed bad review can be as beneficial to your business as ten good reviews.
A great internet marketing business will use one of the handful of recognised review platform and supply the tools and means of allowing you to capture, manage and react to reviews.
SEO Company Bath
Digital NRG is the best SEO company in Bath. Our SEO agency and team of SEO industry experts are situated in Bristol, working in liaison with a local Bath Account Manager. We manage the Google Search Engine Optimisation for more than 100 companies including SME businesses, National companies and International organisations. Every search engine optimisation client, whether it’s our tiny glazing company based in Bath or our many national household home appliance brand names through to our global waste management and recycling company based in Dubai – each and every gets the services of local SEO, national or worldwide rankings strongly related their business. Our SEO Director, Martyn Lenthall, is regarded as one the leading specialists in the UK on Search Engine Optimisation, is a published author on the subject of Search Engine Optimisation for business websites and is a sought-after public speaker. Martyn heads up the Bristol-based Search Engine Optimisation team.
Our website SEO services incorporate:
Keyword research – Your dedicated Search Engine Optimisation Consultant will research and analyse the search terms (keywords) that potential customers will make use of which are tightly related to your company. These can include the generic terms used in the “research” stage of the customer journey and concentrate heavily on the phrases and keywords which are utilised by potential customers at the “buying” stage.
Competitor analysis – Once your allocated SEO specialist has identified the phrases to drive clients to your website we analyse your online competitors. Understanding who the competitors online are, and how to beat them in the search engine results, is critical to growing website visitors, increasing market share and leads to your company.
SEO audit – The next thing is to perform an entire search engine optimisation audit of your website in regards to the key messages it’s portraying to Google and compare and contrast the current site and your competitors’ website to devise a strategy and plan to take forward to get to the top of Bing And Google.
On Website SEO– From your SEO audit plan your SEO Manager will provide and publish the SEO marketing that should produce the higher rankings. Included in this marketing is going to be written content for the website (Search engines love fresh and relevant written content), videos (Google owns YouTube and backlinks from the website have higher significance. You will also reap the benefits of ranking within the video specific search results) and we will amend and enhance the current website content to the format that Google rewards.
Off Website SEO– You can find Hundreds of high-authority websites that Google trust and like. Adding your business to those websites increases the authority of your website. Included in our SEO services is adding your business details to these websites, getting backlinks from all of these trustworthy websites and further verifying to Google the key messages (and location) of the products or services you offer.
Monthly Reporting – Some Search Engine Optimisation Agencies may make an attempt to sell search engine optimisation as a “black art” or “magic”. Actually, it’s a selection of ongoing activities that, experience shows, improve how a website is viewed by Google as well as the benefit in search positions experienced from that development. Every one of our SEO clients receives a bespoke report describing the work performed on their website and the latest search rankings. This report is sent each month.
Regular Contact – Your company, your competitors’ business as well as the Google landscape changes frequently. It is essential that your specialist Search Engine Optimisation Manager and your business keep in regular contact. Dependant upon your wishes this can be a face-to-face meeting or a telephone update. During this update, we will go over the changes in the market and how these changes can be utilised as an opportunity for your company.
As a great SEO company we are able to show an established track record of ranking websites high in the search results, the leads generated and the return on investment accomplished. We provide you with a completely “done for you” service where you can have just as much input and engagement as you wish or leave it all to us.
PPC Agency Bath
Digital NRG is the best PPC agency in Bath. We’ve been rewarded for the quality of results we have accomplished for our customers by Google and are a certified and official “Google Premier Partner”. We have created the Google marketing and advertising and conduct Pay Per Click Marketing management services for upwards of 500 businesses in the UK and around the world.
We are able to implement all aspects of Google advertising (PPC, Google Display, Google Shopping, Google Re-marketing) to make certain of a balanced and effective lead generating machine. Our Google Premier Partner status illustrates that we have completed, and maintain, for our clientele the high-quality score that’s essential to lessen the CPC’s and deliver leads at a great return on investment.
Also, being a Premier Partner, we have access to the latest tools and advice available from Google and frequently get the chance to make use of these power tools for our clients before they are launched to the rest of the world.
Digital NRG are also official Microsft Bing Ad Search Partners.
Digital NRG can manage PPC campaigns from £1,000 a month to £1M a month – providing an excellent return on investment.
Our PPC management services consist of:
PPC Audit – if you are running, or have recently run, Google advertising and marketing we are able to review the PPC campaigns and capture the low-cost, highly effective parts of the campaigns. We will also identify the aspects of the advertising campaign that are wasting budget.
Competitor and Market Analysis – Finding out how your competitors use Google advertising and marketing and the competitive metrics for your marketplace or sector will reveal where success can be achieved and the issues to avoid.
PPC Marketing Creation – Making use of the audit and competitor analysis (and our substantial working experience) we’ll develop a marketing campaign, or series of campaigns, built to fulfil the particular requirements and goals of the company. High-quality score, highly relevant campaigns intended to push leads to your company.
PPC Management Services – The reason we consider ourselves the best PPC agency in Bath is due to highly- effective pay per click management we apply to all customer campaigns. Creating and setting live an excellent campaign is just a small part of how to achieve successful outcomes via pay per click. Continuous and live management of the promotions is key to attaining leads at the correct cost. We utilise the most powerful PPC management software to evaluate the changes in the market, how your competition has reacted and if there are opportunities that your particular campaigns can manipulate. This analysis is carried out every 30-minutes.
Conversion Tracking – You’ll want to be assured that every penny allocated to Google advertising is working. Unlike most Pay Per Click Management businesses that merely count the volume of website visitors to your website, we go a great deal further. We keep track of each and every telephone call or email lead to your company. Then we utilise this information to understand not just the search terms and advertising campaigns which will get people to your website but the profitable campaigns which are generating genuine leads to your company. Ongoing good results, of increased leads for a better ROI, comes from implementing the budget to the promotions that are genuinely passing leads into the company.
Regular Reporting – Our reporting systems can provide relevant reports on a daily, weekly or monthly schedule.
Regular Reviews – Your dedicated PPC Account Manager is accessible to offer regular updates around the performance. For customers with a significant budget, this can be live and constant communication, if needed.
Social Media Management Bath
Digital NRG has a knowledgeable and specialist Social Media Management team in Bristol, supported by our Bath Account Manager. Mainly Facebook focused, they have an established track record of getting low-cost leads from the social platform. Incorporating broadcast advertising and marketing to targeted demographics to drive traffic towards the website and combing this with re-marketing to website visitors has delivered qualified prospects for companies that match, and frequently are better, compared to the cost per lead of other forms of digital marketing and advertising.
We run Facebook campaigns for text/ posts, video and image advertising. We develop all the “creatives” and manage this process from start to finish.
Combined with the standard measurements, for example, post engagement, we keep track of and can report on the number of leads generated via lead form completion. Providing clear proof of the cost of every acquisition.
Reputation Management Bath
As mentioned above, customer reviews are critical to the customer buying process as well as your company’s rate of conversion. In partnership with internationally recognised review platform “Ekomi”, Digital NRG have access to a system that assists businesses to easily capture customer reviews and place them on your website and digital marketing and advertising.
Capturing customer reviews – if you are a service-based business or” bricks and mortar” retail premises, acquiring customer reviews could not be easier. We supply you with a mobile tablet, loaded with the Ekomi app that enables customers to leave a review in a few seconds. Just hand the tablet to the customer, they choose their star rating from 1 to 5 and then leave a comment. As you make the decision who is given the tablet to leave a review, you’re in full control of the customers that can leave a review, safeguarding you from unjust or biased reviews from individuals who may possibly never have been a customer.
Unlike other recognised review platforms, the Digital NRG system is an invite-only software that means that you have either passed the customer the tablet to leave a review or you have e-mailed them. Safeguarding you against phoney “bad reviews”.
A summary of your reviews score and latest reviews can be added to your website to compliment your other online marketing. However you get traffic to your website, the reviews will endorse your company and increase your conversion rate.
Once acknowledged by Google, the star rating will appear within the search results on Google making your site stand out from the competition.
Once you have 150 reviews (and it really doesn’t take that long) the review star rating can be added to your PPC campaign adverts, which has been shown to raise the click-through rate (CTR ) from Pay Per Click marketing by 17 percent.
Digital Marketing Bath
A seasoned search engine optimisation team with a proven track record and headed up by one of the UK’s most notable experts in search engine optimisation for a company website. A Google Premier Partner with a long history of delivering high-quality Google advertising campaigns that generate a wonderful return on investment. Social Media and Facebook advertising and marketing that generates great brand awareness and targeted (low- cost) qualified prospects and then finally a tightly controlled customer review system to easily capture those highly prized customer reviews – this is why we consider ourselves the best digital marketing agency in Bath.