Code Software, a global telecom solutions provider partnered with DNRG to overhaul their website. The challenge was to simplify navigation and improve content accessibility. The solution included a redesigned sitemap, cleaner page layouts and an improved CMS.
The Challenge
The challenge for DNRG was to facilitate more leads by improving the simplicity, clarity of navigation and the conveying of information on the site.
The client required a complete re-design of the site structure and individual page layouts. This would help to ensure that new brands and existing customers can find the information they want more easily, bolster SEO ranking and ultimately generate more leads for the business.
Additionally, the client required an easy-to-use and editable CMS to allow them to add and edit new content smoothly and efficiently.
Our Strategy
Sitemap Optimisation for Seamless Navigation
The first step was to review and redesign the sitemap, simplifying site navigation to make content more accessible. By updating the navigation menu, users could quickly and easily locate pages, enhancing their overall experience and engagement with the site.
Clean and User-Friendly Page Layouts
New page designs incorporated the client’s updated branding with bold use of colour and clean layouts. This approach improved content visibility and emphasised Call to Action points, guiding users more effectively through the site and in turn boosting engagement.
Enhanced Content Accessibility with Advanced Features
News stories, newsletters and product articles were organised into dedicated sections with advanced search capabilities and categorised filtering. This made it easy for users to find specific content while improving the overall usability of the site.
Improved CMS functionality
A full CMS update empowered the client to seamlessly add, edit and manage content. This new system ensured responsiveness and flexibility, allowing for continual updates that keep the site fresh and relevant.
