Our cost per lead from Google Ads has fallen from around £25 to £11 while the actual amount of leads has doubled. Display advertising costs have dropped from around £2.50 per click to now only £0.08 per click. Overall, our total cost per lead is down from £50 to £8 which is incredible.
Code Software is a global software company providing collaborative solutions for the telecoms sector. These solutions focus on innovative reporting, analytical, and management software to unlock efficiencies and extract business insights from Unified Communications and Collaboration platforms.
The challenge for DNRG was to facilitate more leads by improving the simplicity and clarity of navigation and the conveying of information on the site.
The client required a complete re-design of the site structure and individual page layouts. This would help to ensure that new and existing customers are able to find the information they want more easily, to bolster SEO rankings and ultimately generate more leads for the business.
Additionally, the client required an easy-to-use and editable CMS to allow them to add and edit new content smoothly and efficiently.
The site re-design had to include the majority of the content that was already present but deliver it in a more easily navigable way. To this end, the first port of call was to review the sitemap, especially within the context of site navigation, as the client’s previous site was more difficult to view pages for end users than needed to be. Updating, simplifying and re-designing the navigation menu was the key to providing a faster and easier route to enable content to be accessed more readily.
Page designs that presented content in stronger and cleaner layouts incorporating the client’s new branding were implemented across the site. The bold use of colour helped to shape the user journey by making information easier to view to enable faster and more meaningful site navigation and Call To Action points were targeted to display with greater emphasis to enable easy linking to product content.
News stories, newsletters and product articles were displayed within their own sections for easy accessibility and given advanced search capabilities and categorised filtering to enable viewing of specific blog content more easily. A full replacement and update of CMS access for the client made the addition and editing of these articles and all content easy and responsive.
The net result of a combination of navigation redesign, layouts that accommodate a cleaner UI with a greater emphasis on CTAs, and an enhanced capability to view news and product information is a site that now delivers the end user the information they require via an experience that is far easier and much faster than previously.
“Thanks to DNRG, we are now in a fantastic position to just keep improving the business. The conversations we’re having with the team about pushing better ad performance, SEO rankings etc. wouldn’t have been possible without the website being where it is now, if only from our own confidence behind the site.” Steve – Code Software
With more than twenty years experience of working for a diverse range of clients and companies across print design, multimedia, and web development, Paul has delivered site builds and brand creation for a large number of organisations.
From local startups through to UK national and government agencies including the NHS, and international corporations in Europe and the USA, he supports each one with personal attention to detail from concept to completion and delivery.
The team at Digital NRG have been fantastic to work with. They worked hard with us to understand our business before providing a detailed strategy. Once implemented we saw some quick wins. The regular face to face reviews means we can continue to develop and identify opportunities. As a company they are truly one in a million.
We were first introduced to Digital NRG shortly before lockdown. The team at Digital NRG came to see us and really took time to understand our business and what we were looking for with the website and the ongoing SEO support.
In relation to the SEO, Digital NRG nailed what was required and pretty much as soon as we went live, we were getting enquiries through the website. I can’t recommend Jack and the team at Digital NRG highly enough, they really are great to work with.
The work they [DNRG] have done has been a transformation to the business. As a company we have moved online and we are continuing to grow month by month with our online sales. Having started on SEO, they now manage our Google Shopping & Ads since they are always looking to improve the way we get new customers. Year on year, we’ve seen conversion rates increase from 0.85% to 6.05% and their ongoing support and communication is exceptional.
After being introduced to Ian from Digital NRG I knew this was the guy we were looking for to advance our SEO campaign and grow our presence online. Ian and Alex have quickly proven their knowledge in their field which is 2nd to none, proving not only with huge growth in traffic but also there to help with other duties online that may require further in-depth knowledge. These guys are super easy to work with a friendly approach. They are there to support the growth of the business at hand.
A very professional and thorough service with attention to detail, Kian is very easy to work with and is constantly feeding us with information and results of our campaign. Kian goes out of his way to inform us of the latest news and recommendations wherever possible. We feel this service is a vital part of our business and would highly recommend it as a great investment
The work carried out by the DNRG Social team has certainly helped us grow as a business and they have driven an exceptional amount of leads since the campaigns went live. Andrew, Rob and the team are very easy to work with and nothing is too much effort for them.
We have been working with Digital NRG now for a number of years and they have been excellent. We recently have had a new main website built which is fantastic and a second one developed for our new home lift department. The service provided is first class and we look forward to working with you for the years to come as we grow as a business.
I’ve worked with DNRG for several years now, and I’d recommend them in a heartbeat. They manage our full digital activity, from Google Adwords and social media remarketing to SEO, CRM management and email marketing; and they do so for several other brands across our wider group of companies too. We get the majority of our leads from our work with DNRG. They work closely with us to understand our customers and our business, and they consistently keep us up to speed with the latest market insight and best practices for our website. They are experts in their field and our internal teams could never keep at the forefront of digital marketing like they do. The team are a pleasure to work with, down to earth, and explain everything in a simple but expert way. They are a trusted, critical extension of our team.
Digital NRG are fantastic to work with. They have experts in every aspect that makes up your entire digital and online world. Great team communication and very good when translating into a language and a level that us mere mortals understand. They’re very careful with your budget and very quick to react when one direction isn’t quite working. Always keen to make sure you’re getting good value for money. I can’t recommend them highly enough.
‘At The Aerial Man, we specialise in aerial and satellite installations for residential and business customers to receive Freeview and Freesat. We also now offer CCTV and Wifi installations. Working with the team at DNRG, we have established a great presence in the region and have found the best way to communicate with both our new and existing customers.
The DNRG teams are my friends and supporters. They never talk down or throw jargon at me and they are always happy to help. DNRG have some great new products on offer which should improve the way we communicate without customers that we plan on taking up, and we have a very exciting project in the works with them.’
The DNRG team has worked closely with us to understand our business and wide range of products, and this has been reflected within our keyword rankings and the growth of our organic and PPC revenue over the past year. Their communication is brilliant, and they are genuinely a lovely bunch to work with.
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