Stebbings, one of the UK’s largest independent car supermarkets, partnered with DNRG to take full ownership of their website, moving away from restrictive third-party platforms. The challenge was to build a custom site that reduced costs, improved functionality and retained its SEO performance.
95
%
Increase in monthly conversions
138
%
Increase in monthly users
The Challenge
Stebbings came to DNRG frustrated that they were unable to exert full control over their current website. They wanted to own their website outright and not be tied to a third-party supplier.
By owning their own site, they could greatly reduce the overhead costs associated with renting a website from on of the larger providers, whilst also improving the functionality and user experience.
With more than 8000 monthly visitors and 7000 ranking keywords, it was extremely important to ensure that this website migration had a minimal impact on website traffic.
Our Strategy
Achieving Website Ownership
We built a custom website with key integrations, including finance company compliance, real-time stock updates with AutoTrader, and third-party stock feed capabilities, giving Stebbings full control over their platform.
Seamless SEO Migration
Leveraging the existing site as a benchmark, our SEO and Web teams optimised content, keyword mapping and metadata to maintain rankings and minimise traffic disruption during the migration.
Enhanced User Experience
We created targeted landing pages with expert advice content, ensuring Stebbings maintained their reputation for excellent customer service while enhancing user engagement.
Custom CMS for Easy Management
A user-friendly content management system (CMS) was developed, empowering the Stebbings ream to easily update and publish content, keeping their website fresh and relevant.
The Results
0
Increase in monthly conversions
0
Increase in monthly users
0
Increase in monthly organic sessions
