Our cost per lead from Google Ads has fallen from around £25 to £11 while the actual amount of leads has doubled. Display advertising costs have dropped from around £2.50 per click to now only £0.08 per click. Overall, our total cost per lead is down from £50 to £8 which is incredible.
Tasker Insurance Brokers are one of the UK’s leading insurance brokers. Based in London, they specialise in providing tailored insurance solutions designed to meet the needs of a wide range of businesses. Working with hundreds of clients, Tasker Insurance Brokers pride themselves on building relationships to truly understand their client’s business and insurance needs.
Located within a highly competitive digital landscape, Tasker Insurance is competing with some of the largest names across the insurance industry. From the launch of the new website, it was clear that Tasker Insurance Brokers were looking to generate leads from a wide range of businesses ranging from hospitality & leisure to structural engineering.
It was immediately evident that the website had the potential to rank, with the majority of keywords sitting on pages two and three when the campaign started. That being said, the website was generally only generating traffic from branded search terms and there was still a long way to go until we would be competing for the top spots.
The first step toward success involved collaboration, so we took the time to sit down with the team at Tasker Insurance and discuss the opportunities that we had in front of us. During this meeting, we decided to focus on structural engineering insurance due to the size of the policy a lead from this sector could generate. With a timescale of just 6 months to achieve page one rankings, the heat was definitely on.
Now it was time for us to work our Search Engine Optimisation magic! The first port of call was a refresh of the existing metadata, heading tags and content structure found on the page. Now the on-page SEO foundations were set it was time to implement a hyper-targeted internal link strategy to the ranking page. To finish this off we built a network of high authority outreach links to the landing page. The result of this work was a rank 1 for the term “structural engineering insurance”, only months after the new focus was established. Boasting 40 searches per month, this term was sure to drive a significant increase in the organic traffic being driven to the landing page.
But this wasn’t all we achieved.
After reviewing the website’s search console performance we noticed we had started to generate impressions from a slight variation of the seed term. This variation included the mention of professional indemnity. Using this information we optimised the landing page with this new keyword variant in mind and that changed everything! These PI related search terms had search volumes ranging from 50 – 220 per month, making them an extremely valuable source of organic traffic to the website.
We’re really proud of this campaign and we look forward to working with Tasker Insurance Brokers further in the future!
Senior SEO Executive
Kian Jonas is an extremely dedicated senior SEO executive who always puts his clients first. Constantly on the hunt for new techniques that help to grow organic performance, he has assisted the expansion of several local and national businesses.
From dominating the home improvement search result page to his latest involvement with the b2b sector, he takes the everyday challenges of being an executive within his stride. Above all Kian is a people person who loves to interact with like-minded clients.
The team at Digital NRG have been fantastic to work with. They worked hard with us to understand our business before providing a detailed strategy. Once implemented we saw some quick wins. The regular face to face reviews means we can continue to develop and identify opportunities. As a company they are truly one in a million.
We were first introduced to Digital NRG shortly before lockdown. The team at Digital NRG came to see us and really took time to understand our business and what we were looking for with the website and the ongoing SEO support.
In relation to the SEO, Digital NRG nailed what was required and pretty much as soon as we went live, we were getting enquiries through the website. I can’t recommend Jack and the team at Digital NRG highly enough, they really are great to work with.
The work they [DNRG] have done has been a transformation to the business. As a company we have moved online and we are continuing to grow month by month with our online sales. Having started on SEO, they now manage our Google Shopping & Ads since they are always looking to improve the way we get new customers. Year on year, we’ve seen conversion rates increase from 0.85% to 6.05% and their ongoing support and communication is exceptional.
After being introduced to Ian from Digital NRG I knew this was the guy we were looking for to advance our SEO campaign and grow our presence online. Ian and Alex have quickly proven their knowledge in their field which is 2nd to none, proving not only with huge growth in traffic but also there to help with other duties online that may require further in-depth knowledge. These guys are super easy to work with a friendly approach. They are there to support the growth of the business at hand.
A very professional and thorough service with attention to detail, Kian is very easy to work with and is constantly feeding us with information and results of our campaign. Kian goes out of his way to inform us of the latest news and recommendations wherever possible. We feel this service is a vital part of our business and would highly recommend it as a great investment
The work carried out by the DNRG Social team has certainly helped us grow as a business and they have driven an exceptional amount of leads since the campaigns went live. Andrew, Rob and the team are very easy to work with and nothing is too much effort for them.
We have been working with Digital NRG now for a number of years and they have been excellent. We recently have had a new main website built which is fantastic and a second one developed for our new home lift department. The service provided is first class and we look forward to working with you for the years to come as we grow as a business.
I’ve worked with DNRG for several years now, and I’d recommend them in a heartbeat. They manage our full digital activity, from Google Adwords and social media remarketing to SEO, CRM management and email marketing; and they do so for several other brands across our wider group of companies too. We get the majority of our leads from our work with DNRG. They work closely with us to understand our customers and our business, and they consistently keep us up to speed with the latest market insight and best practices for our website. They are experts in their field and our internal teams could never keep at the forefront of digital marketing like they do. The team are a pleasure to work with, down to earth, and explain everything in a simple but expert way. They are a trusted, critical extension of our team.
Digital NRG are fantastic to work with. They have experts in every aspect that makes up your entire digital and online world. Great team communication and very good when translating into a language and a level that us mere mortals understand. They’re very careful with your budget and very quick to react when one direction isn’t quite working. Always keen to make sure you’re getting good value for money. I can’t recommend them highly enough.
‘At The Aerial Man, we specialise in aerial and satellite installations for residential and business customers to receive Freeview and Freesat. We also now offer CCTV and Wifi installations. Working with the team at DNRG, we have established a great presence in the region and have found the best way to communicate with both our new and existing customers.
The DNRG teams are my friends and supporters. They never talk down or throw jargon at me and they are always happy to help. DNRG have some great new products on offer which should improve the way we communicate without customers that we plan on taking up, and we have a very exciting project in the works with them.’
The DNRG team has worked closely with us to understand our business and wide range of products, and this has been reflected within our keyword rankings and the growth of our organic and PPC revenue over the past year. Their communication is brilliant, and they are genuinely a lovely bunch to work with.
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