Why Your Business Needs
A LEADS Website…
I Like What I See
Have you already read all about our amazing LEADS websites?
Then you’re ready to for the next step.
Leads, Enquiries and Action Driving Sites
Is your website converting into LEADS?
L eads – the backbone to all service based businesses. Without LEADS you won’t have customers and that’s going to cause problems. A LEAD can be anything from an email asking for a demo of your services, or a phone call asking to book an appointment. They are the first step to a sale.
Enquiries – these can be varied but likely quite valuable in customer relationship. Your customers will ask you questions about your services, what is involved, how much is it or is it right for them. Answer these right and show your authority on the subject and they will most likely be back for more.
Action – an action is a sign of the user’s interest on the page or website. You could determine an action as a newsletter signup, a contact form submission or a straight transaction through your ecommerce store. Actions help us determine what page structure and design works best for your website (when signed up to our Conversion Optimisation Package)
Driving – the way forward for your business. With a LEADS website we take your users by the hand and follow them through their journey from their landing page to your end goal.
Sites – your site in particular. A brand new, SEO and Conversion optimised website (initially, SEO and Conversion Optimisation services should be a continuous effort). Designed with your audience in mind and aimed to provide a high conversion rate to get you the most Leads, Enquiries and Actions on your website.
4 Reasons You Need a LEADS Website
Old & Dated Design
When people visit your site, they see it as a reflection of your business. If your site looks professional and loaded with useful information, customers AND search engines will see you as an authority in your field. Likewise, if the site looks poorly designed and unstructured or out-of-date they’ll make the same assumptions about your company.
Website Bounce Rate Too High
The definition of bounce rate is the percentage of people who arrive on your site and leave without interacting at all. A high bounce rate is an obvious sign of an outdated or poorly performing site. A typical example would be a page that does not contain the information it portrays itself to have, users will simply go back to search results causing a bounce. This reflects badly in Google search results.
Not Engaging Enough Or A Confusing User Journey
Ultimately your website is there for your users, to provide them with the information and direction they need to complete their journey – i.e.: Pick up the phone, Submit and enquiry or Purchase a product. Therefore your website needs to guide the user from the moment they land on the page. Call-to-actions and a clear navigation will ensure your users don’t get lost.
Is Your Website Taking Too Much Of Your Precious Time To Manage?
You should be able to update your website yourself. An up-to-date website based on a content management system makes it easy to administer, avoiding messy code, you simply write in what you want. That way, you can add new or edit your existing content as and when you need to, without having to go through expensive agencies.
Bring your tired website
into the present
“We switched to using DigitalNRG last year after using another agency.
They have been fantastic every step of the way and we have seen a large increase in quality traffic coming to our site.”
Comparing the old with the new
Your Existing Website
Let’s say you had 542 visits last month and only 1.5% of them are converting into active leads. With your current marketing strategy that means only 8 out of 542 visitors are getting in touch with your sales team.
We Need More Traffic
Add Our SEO & PPC
Our SEO & PPC packages will almost immediately bring you more targeted monthly visits. This targeted traffic would convert at a higher rate, let’s say 2%, an increase of just 0.5%. With this new traffic and a better conversion rate you’re getting 32 leads this month.
We Need More Converting
Sign Up For A LEADS Website
A Conversion Optimised Website (LEADS) and our structured approach will help your site rank better on
Google and other search engines. Prominent Call To Actions in strategic places will furthermore increase your overall conversion rate, for our example we’ll assume it boosts us to a healthy 3.5%, you are now producing well over 70 leads per month. Creating new opportunities for your business to succeed.