How Multi-Channel Marketing Increased We Love Tesla's Conversions by 753%

We Love Tesla, a Leicester-based business specialising in buying and reselling used Teslas, came to us seeking to revitalise its digital marketing efforts. Frustrated by the shortcomings and challenges left by their previous agency, they were eager to address these issues and achieve measurable improvements.
753
%
Increase in Average Monthly Conversions
246
%
Increase in Conversion Rate

The Challenge

Extremely dissatisfied with their previous agency, We Love Tesla approached us with a Cost Per Conversion of £26.89 and ranking outside of the top 100 key search terms. Their campaigns lacked the granularity needed to target the right audience effectively, and conversion tracking was incomplete, making it difficult to evaluate true performance. Additionally, their paid social efforts were not generating the expected results, with little understanding of audience segmentation or creative optimisation. It was clear that they needed a fresh, data-driven approach to drive conversions and improve their overall ROI.

Our Strategy

Revamping PPC Campaigns for Maximum ROI

We rebuilt We Love Tesla’s PPC campaigns to target high-performing keywords, ensuring alignment with SEO goals. By optimising landing pages for both Google Ads and organic search, we implemented an offline conversion document, allowing us to track leads accurately and ensure they were translating into strong conversions.

Improved Paid Social Strategy

To optimise paid social campaigns, we divided audiences into interest-based groups centred on Tesla and eclectic cars and Facebook lookalike audiences. Retargeting was a key focus, aimed at users who had engaged with ads or visited the website without submitting a quote. By creating and refining new ad creatives, we improved performance and reduced Cost per Lead.

Comprehensive SEO Overhaul

With no prior SEO strategy in place, we started from scratch to help We Love Tesla rank nationally for Tesla valuation and seller-related terms. Our KPI was ambitious: achieve Page 1 Google rankings for ‘Value My Tesla’ and ‘Sell My Tesla’ within six months. Using detailed industry and search trend analysis, we identified high-potential keywords and developed a robust strategy.

Competing Against Automotive Giants

Facing competition from established brands like Carwow and Motorway, our SEO and PPC strategies aimed to carve out a strong digital presence for We Love Tesla. By integrating granular tracking and creative targeting, we improved campaign performance and ensured measurable results in a highly competitive industry.

The Results

0%

decrease in Cost Per Conversion (£26.89 down to £3.52)

0%

Increase in Average Monthly Conversions (15 5o 128 monthly conversions)

0%

Increase in Conversion Rate (12.50% CR to 55.82% CR)

Chris.
We Love Tesla

As a new brand entering a unique sector of the market with an innovative product, it was important for us to align ourselves with a company that also used creative thinking as an approach to marketing.  After several meetings with the team at DNRG, we quickly realised their solutions, ideas and work ethic would be a great benefit to our business and could easily be seen as an extension of our marketing department. 

Chris.
We Love Tesla

Despite operating within a unique segment of the market, our competitors are Nationally recognised and well-established brands with significantly larger marketing budgets.  Being a purely online business with no physical presence, it was vitally important for us to establish a multi-platform digital marketing strategy to encompass Social Media, Paid Ads and SEO and blend these strategies together in order to maximise our Return on Investment, a crucial component to us as a start-up company.

Chris.
We Love Tesla

Since working with the team at DNRG we have achieved some amazing results and have quickly established ourselves as one of the leading companies within our unique sector, increasing our monthly website leads by 125% and establishing our website as R1 for many of the critical Google search terms.  

Chris.
We Love Tesla

DNRG’s innovative approach and proven methods have reduced our monthly ad costs leading to a significant increase in website leads within the same operating budget.  We look forward to the next phase of growth with the whole team at DNRG and establishing our business as the leading website within our sector.